WISHBONE TREATS is Company that sells products and provides are a variety of dog supplies such as food, treats, toys, collars, leashes and crates. Also, it provides grooming services for all different types of dogs. The words I want my audience to associate with my company are welcoming, caring, friendly, knowledgeable, affordable and reliable. The company is perceived as a dog designated store that welcomes dogs of any kind and is a reputable place whereby it offers many different types of treats, food accessories and grooming services. As for the company logo design the software I used were Illustrator and Photoshop.